The FIFA Women’s World Cup 2027™ identity needed to work beyond campaign graphics — across responsive websites, partner platforms and different digital formats.

As a freelance digital design consultant, I developed a practical digital toolkit that translated the visual system into reusable rules for typography, colour, accessibility, banners and responsive behaviour.

Project status

The project is currently in development. Due to confidentiality and ongoing production, I’m only able to share a limited selection of visuals at this stage. Additional work will be added once the relevant materials can be made public.

Role

Freelance Digital Design Consultant

Year

2026

Scope

Digital Design System · Responsive Typography · Colour · Accessibility · Banner System · Partner Guidelines · Figma Handoff

My contribution

I defined and documented how the tournament identity should behave across digital environments, creating reusable patterns and implementation guidance that partners could apply consistently across desktop and mobile experiences.

01 · The challenge

A strong visual identity needed practical rules for digital implementation.

02 · From brand to digital system

Typography, colour, responsive behaviour, pattern application rules

03 · Designing for accessibility

Approved colour combinations, contrast and readable digital applications.

04 · One system, multiple formats