Senior UX/UI Designer & Digital Design Coordinator | Games-Time Web Platform | 2024–2026

From a campaign website to a live Games-Time product

Two Games · 8 territories · 15 venues · one connected digital experience

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The brief

Role

Senior UX/UI Designer & Digital Design Coordinator

Timeline

2024–2026 · Games Time

The official website had been built to create anticipation for Milano Cortina 2026. At Games Time, its job changed completely: it had to help spectators and fans navigate a live, distributed event — quickly finding sports, venues, sessions, athletes and results across Olympic and Paralympic contexts.

My challenge was to turn an evolving editorial platform into a reliable product without losing the expressive identity of the Games. That meant creating one clear information model across eight territories and 15 venues, translating multiple brand Vibes into a consistent interface, and designing components that could adapt as competition data moved from upcoming to live to final.

My role: Senior UX/UI Designer & Digital Design Coordinator — Games-Time web platform

I led the UX/UI work across product architecture, navigation, map logic, schedules, venues, component behaviour, accessibility and responsive design. In parallel, I contributed with the team to the Milano Cortina 2026 Look of the Games and translated that evolving visual language into a coherent digital product — keeping brand expression strong without letting it compete with operational information.


01 · The shift

When the website stopped promoting the Games and started serving them

Pre-Games, the platform was built around storytelling: news, campaigns, Torch Relay, brand and the road to 2026. Games Time shifted the priority to utility: what is on, where it happens, when it starts and who won.

Left: the pre-Games platform — editorial and promotion. Right: Games Time — sports, sessions, venues, results.

Left: the pre-Games platform — editorial and promotion. Right: Games Time — sports, sessions, venues, results.

The navigation had to shift from campaign-led browsing to direct access to core Games-Time information.

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02 · The scale